At ECS Electrical Cable Supply, every step forward is an opportunity to make a positive impact. That’s the idea behind Reel Growth 2026, launching April 7 through May 31.

Building on our three-year commitment to global reforestation in partnership with Evertreen, Reel Growth turns everyday business into meaningful environmental action. For every order placed, one tree will be planted…creating a direct and measurable impact with every transaction.

Our Commitment to Sustainability

Reel Growth is more than a seasonal campaign. It reflects a long-term approach to sustainability that is built into how we grow as a company.

Through our partnership with Evertreen, a leader in transparent, ecosystem-focused reforestation projects, we’re able to contribute to global efforts that support healthier ecosystems and stronger communities. By connecting our day-to-day operations with reforestation, we’re making sustainability practical, scalable, and impactful.

Building on Momentum

The impact of Reel Growth continues to grow year over year.

In 2025, ECS planted 7,600 trees worldwide, including projects in British Columbia, New Brunswick, Brazil, and Madagascar. This milestone demonstrated what’s possible when customers, partners, and teams come together around a shared goal.

With Reel Growth 2026, we’re building on that momentum: creating even more opportunities for our network to contribute to meaningful environmental progress.

Powered by Strong Partnerships

This year’s initiative is supported by a group of valued industry partners who share our commitment to quality, innovation, and sustainability.

We’re proud to welcome Nexans and its subsidiary Electro Cables as our Root Sponsors. Nexans is a global leader in wire and cable solutions supporting major infrastructure and renewable energy projects, while Electro Cables provides a wide range of high-quality electrical and electronic cables to distributors and OEMs across Canada.

We also recognize Domtech and Techspan as our Evergreen Sponsors, whose continued support helps expand the reach and long-term impact of the Reel Growth initiative.

“Our Reel Growth initiative shows that business growth and environmental responsibility go hand in hand,” said Kirk Readings, Chief Revenue Officer at ECS. “We’re thrilled to welcome Nexans and Electro Cables as our Root Sponsors, and to continue collaborating with Domtech and Techspan as Evergreen Sponsors. Together, our partners and customers make measurable impact possible, from planting thousands of trees to embedding sustainability into everyday operations.”

Turning Orders into Impact

Reel Growth is designed to be simple, transparent, and impactful:

• From April 7 to May 31, 2026, ECS will plant one tree for every order placed 
• In 2025, 7,600 trees were planted worldwide 
• Every order becomes a direct contribution to global reforestation efforts 
• Customers play an active role in supporting environmental sustainability 

Let’s Grow Together

Through Reel Growth 2026, we continue to demonstrate that environmental responsibility is central to our operations. By combining sustainable practices with strong industry partnerships, ECS is helping to create measurable, long-term impact for communities and ecosystems worldwide.

Every order makes a difference.